A website audit report by a professional designer provides a baseline assessment of;
- Security & Risk Management
- Website Maintenance Services
- Domain Registrant Details
- Search Engine Optimisation
- Incoming Link Penalties
- Current Ranking
- Visitor Traffic Statistics Review
Website audit reports find and provide solutions for potential problems. They also bring to light possibilities for improvements!
The auditor establishes a benchmark against which improvements can be assessed. Making the recommended changes takes time, and the benchmark, in association with a measurement mechanism, allows progress to be monitored.
Website Audit Report – Content
Content quality is arguably the most important aspect of a website audit report, and of the site’s success. Word count on pages is important – you cannot be perceived as an authority on a topic with 100 words to a page… Accurate content categorisation, use of appropriate keywords, correct spelling & grammar, avoidance of plagiarism and duplication are all issues to be aware of.
For SEO aspects, all page & post contents should be contain good descriptive text in titles, meta-tags and heading. Page URLs and image file names should be search-engine friendly. Image Alt texts should be crisp and accurate.
Site Architecture & Menus